I will be creating or updating your digital marketing strategy
About:
Creating a digital marketing strategy and plan is no
different from creating any other marketing plan, in fact it’s
increasingly strange to have spate plans for ‘digital’ and
‘offline’ since that’s not how your customers perceive your
business.
1 Create a specific digital marketing
plan
Create a detailed digital marketing plan defining the digital
channel strategy for each major market/proposition to provide
focus and direction for the future.
2 Ensure your plan is integrated
Although you need a digital plan to help you create a
strategy it’s important to keep it well integrated. This means
supporting common business goals and consistent with brand and
communication strategy.
3 Define the scope and labelling of digital
strategy
Define which customer touch points and channels which need
managing as part of a digital strategy so the scope of digital
marketing is clear. Depending on your type of organisation and
terminology you may label the strategy differently.
Reviews
maxeluk:Outstanding delivery
digital_storm:Great buyer!
maxeluk:Outstanding delivery
digital_storm:Great buyer!
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