Tuesday, July 31, 2018

I will be creating or updating your digital marketing strategy

I will be creating or updating your digital marketing strategy












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Creating a digital marketing strategy and plan is no different from creating any other marketing plan, in fact it’s increasingly strange to have spate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business.


1 Create a specific digital marketing plan
Create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.

2 Ensure your plan is integrated
Although you need a digital plan to help you create a strategy it’s important to keep it well integrated. This means supporting common business goals and consistent with brand and communication strategy.

3 Define the scope and labelling of digital strategy
Define which customer touch points and channels which need managing as part of a digital strategy so the scope of digital marketing is clear. Depending on your type of organisation and terminology you may label the strategy differently.

Reviews


maxeluk:Outstanding delivery

digital_storm:Great buyer!

maxeluk:Outstanding delivery

digital_storm:Great buyer!

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