I will evaluate your marketing content

About:

Don't know where you’re losing people on your website or in your marketing materials? I can show you where you might not be making the right connection. 

I'll scour everything to understand the nature of:
• How your product or service is coming across
• What might be missing
• What's turning people off
• Where you're confusing your customer
• If you're even talking to the right customers
• Whether the customer is having a good overall experience on your site

I can give you the clarity you need to reach and attract your ideal customers and convert more maybes to "YES!"

I’ve worked with companies in twelve different industries, helping them develop or improve content. I spent nine years in Fortune 500 companies, with over five of those at Dell, where I won nine awards. I managed product launch messaging by developing marketing and sales materials, working with business units worldwide to align messaging, and creating presentations. I worked for several startups by creating company branding, identifying target markets, defining strategy, managing websites and writing web copy. 

I have a BA in journalism and mass communication and an MBA, both from UNC-Chapel Hill.

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